What Is Online Marketing?
- Digital marketing and online marketing are two terms you hear frequently. What’s the difference between the two? Digital marketing is the use of digital technologies to market a product or service. Digital technologies include mobile phones, social media, online marketing, and display advertising.
Digital marketing encompasses all platforms both online and offline to advertise the essence of your services or products. In a nutshell, in digital marketing advertising is not limited to the use of the internet. This way, digital marketing is used to describe all forms of marketing happening on the internet.
Digital marketing precedes traditional marketing methods by shifting from hardcopy-based platforms to virtual-oriented methods. The choice of investing or not investing in a strategy is settled on, not by the embracing of technology by an organization but by using past experiences of your company’s ad campaigns. The experience is to help bridge gaps of the disconnect generated between the non-adoption and adoption of a technology. In the long run, digital marketing aims to attract new clientele while ensuring your existing customer base is contented with your services or products.
Digital marketing : Digital marketing is all one needs to learn